![]() Location : Do you want your billboard to be located in a central part of your city or somewhere more remote around the edges? The hotter the spot, the higher the billboard ad cost.The cost of billboard advertising varies and depends on the following factors: Unlike other forms of advertising, tracking the number of customers or leads generated through billboards is much more difficult.īillboard sizes vary, and with it, so do the billboard advertising costs. The ability to measure effectiveness is challenging : Reach a massive audience and daily commuters :īillboard rentals provide an opportunity for businesses to target an out-of-home demographic. For passersby who are driving past or have impaired vision, billboards can just be plain hard to see. Large billboards are a great way to capture customers through a visual display with a short but impactful message.īillboards may be placed in areas with obstructions. ![]() Only provides limited information with a chance of misreading :Īs the target audience is likely to be driving past, their main priority will be the road ahead of them and not the highway billboards, making the possibility of misreading a risk. In the case of traditional/classic and digital billboards, the ad can only capture potential leads in a matter of seconds.Įntices new customers and increases the chance for higher sales :Ī smart billboard design can boost sales and improve your bottom line. The best feature of mobile billboards is that they are more likely to be captured by your target audience, as they move in line with the flow of vehicles in the vicinity.īusiness owners can get their brand name out to a much larger target audience. These are the advertisements you see plastered on moving objects, such as buses, cars, and other vehicles. Mobile billboards take up much less advertising space than the other two options.The drawback, however, is that there is always a risk of them malfunctioning. They also allow more effective targeting, as they can be altered and scheduled for different times of the day. Digital billboard cost tends to be higher as a result, as they include functionalities such as moving images. Digital billboards are made from a LED display and are more dynamic than their traditional counterparts.Here’s an example of a traditional billboard for a plumber. ![]() These tend to be less expensive than their digital alternatives. They’re usually made from a vinyl base to make them more robust and hold up against harsher weather conditions.
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