When you use UTMs correctly, it adds more specificity to your reporting while keeping everything relatively easy to track in tools like Google Analytics. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. UTMs, or Urchin Tracking Modules, are a tracking device to help you get really specific with your traffic source. To really understand UTM tracking, you need to understand the meaning of UTM elements and the different UTM parameters you can track. And that’s exactly what this post is going to help you do. In fact, these tips could change your social media game if you learn how to master them. These two terms may sound a bit technical and perhaps slightly intimidating, but they don’t have to be. That’s where UTM tracking and URL shortening enter the picture. This typically involves getting more relevant link clicks and therefore, more high-quality traffic. It also means optimizing the performance of the links they’re sharing on social media. How many link clicks are they generating? How much traffic are those links generating? Are those clicks turning into conversions? This usually means measuring the value of the links they’re sharing on social media. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. They have their own methods, practices and sets of skills. Every social media marketer is different.
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